WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.
The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.
But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.
Cost savings or actual health benefits?
What was I thinking… cost cutting or course.
Marketing. The artificial dyes they use are the least of their cereals’ problems, and there’s no reason to believe natural dyes will be any better for the health than the artificial ones. And if natural dyes were cheaper they would have been used long ago.