WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.
The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.
But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.



This is misinformation. The evidence is so tenuous that the link may as well not exist. Other problems perhaps, but not this one – at least it’s certainly not well-studied enough to go throwing around “directly linked to cancer and have been for years.”
Please have some level of compunction about throwing serious medical claims around.
https://www.tandfonline.com/doi/10.1179/1077352512Z.00000000034?url_ver=Z39.88-2003&rfr_id=ori%3Arid%3Acrossref.org&rfr_dat=cr_pub++0pubmed
Dyes causing cancer in rats is a direct link to cancer.
You know, generally it’s implied you mean “in humans” when we’re talking about… the health effects in humans.
“People aren’t rats”, to quote a “no-fucking-shit” passage from the article that I hope is obvious to you too.