WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.
The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.
But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.
Gonna need a research paper cite on that one.
What they weren’t telling you is that it’s one study from the 1990s in rats, then in another comment they just throw in “granted it’s in rats” like that doesn’t make all the difference in the world.
https://www.tandfonline.com/doi/10.1179/1077352512Z.00000000034?url_ver=Z39.88-2003&rfr_id=ori%3Arid%3Acrossref.org&rfr_dat=cr_pub++0pubmed
If you need more fire up Duck Duck Go, Kagi or your other favorite search engine. The truth is out there.