CDN and cybersecurity giant Cloudflare held its Q2 earnings call on Thursday, during which chief financial officer Thomas Seifert gave a concerning prediction about what the web...
Last year, you’d be correct. This year, bots DO purchase things. They also download and run things. Some marketers have gotten wise and have adjusted SEO and general product advertising to appeal to bots.
I don’t particularly think it’s a better change, but CloudFlare is thinking of other options, and with how widespread their use is, if they start doing it, so will everyone else:
A lot of sites wouldn’t exist without ads, because they want their stuff to be freely-accessible and don’t have any other revenue streams. It would also cut off lower income people that couldn’t afford to pay.
The only business models that have really worked online have been:
Ad-supported.
You pay for the service yourself, like a monthly subscription.
Someone else pays for the service for you, for example freemium services (paid users subsidize the free users), a lot of Lemmy servers (admins cover the hosting costs), etc.
If ads go away, a lot of sites/services would have to become paid services, and smaller ones might just shut down entirely. We’d end up with even more consolidation of the market.
cut off lower income people that couldn’t afford to pay.
There’s a shot of irony in there… Google doesn’t monetize poor people highly at all, but the poor people get “free” access with ads because some richer people also allow themselves to see the ads. What kind of communism is that?
Yeah, my shareware did real well - 800 hours in development, $500 in income across the past 30 years. Oh, and it cost me $400 for the compiler tools back then - so my net profit is rolling in at $0.12 per hour invested. Warning: $440 of that $500 came from an extreme niche product you’re unlikely to find such a lucrative vein anymore. My game only netted $60 in return for 400 hours of development, but you could say I got the compiler “for free” off that niche product’s income.
awesome, then we can remove all the ads, no? because bots don’t purchase things, no?
Last year, you’d be correct. This year, bots DO purchase things. They also download and run things. Some marketers have gotten wise and have adjusted SEO and general product advertising to appeal to bots.
For whom are they purchasing things?
Where did we go wrong?
Some would say it was coming down from the trees.
In the beginning the Universe was created. This had made many people very angry and has been widely regarded as a bad move. – Some Hoopy Frood
Has anyone tried moving around little green bits of paper? Or no because on the whole it isn’t the little green bits of paper that are unhappy?
We gave normies access to the internet at anytime.
Once upon a time, a bunch of primates came down from the trees and now we have unstoppable climate change.
Thanks aliens
We let people become rich without eating them when they did bad things.
Everyday we do not stop the profit incentive.
I don’t particularly think it’s a better change, but CloudFlare is thinking of other options, and with how widespread their use is, if they start doing it, so will everyone else:
https://blog.cloudflare.com/monetization-gateway/
A lot of sites wouldn’t exist without ads, because they want their stuff to be freely-accessible and don’t have any other revenue streams. It would also cut off lower income people that couldn’t afford to pay.
The only business models that have really worked online have been:
If ads go away, a lot of sites/services would have to become paid services, and smaller ones might just shut down entirely. We’d end up with even more consolidation of the market.
There’s a shot of irony in there… Google doesn’t monetize poor people highly at all, but the poor people get “free” access with ads because some richer people also allow themselves to see the ads. What kind of communism is that?
I think donation/investment based freemium is the future of internet content once the bots kill ad viability
Yeah, my shareware did real well - 800 hours in development, $500 in income across the past 30 years. Oh, and it cost me $400 for the compiler tools back then - so my net profit is rolling in at $0.12 per hour invested. Warning: $440 of that $500 came from an extreme niche product you’re unlikely to find such a lucrative vein anymore. My game only netted $60 in return for 400 hours of development, but you could say I got the compiler “for free” off that niche product’s income.
Advertisers might find a way to sneak ads into prompt injections or something