

Unless they are referring to paid advertisements by the creators.
The creators would presumably take a cut/fee from YouTube for showing their content ad-free. sponsorblock already does something similar.
Creators already get paid very well for posting on YouTube.
A good rule of thumb for me is, if I see adverts on YouTube and on TV for the same company or product, then they are charging too much…
I choose to avoid them.
if somebody is advertising a small company/startup etc…
Go for it.
But if a creator has ads on premium that costs x amount each month.
Nahh…
–An ultra religious sponsorblock and ublock and hater of mass marketing.





So it’s tougher to crack. Surely a better way to rise to the top would be to have fewer or no adverts, and better content.
I am not against advertising as a tool. I’m mainly referring to the companies that will pay crazy money for advertising, and pass that expense on to the end users. Blanket advertising, shouldn’t be allowed, it also allows the bigger, wealthier companies to drown out the smaller and start up companies.
That’s why YouTube Premium should be the same as Patreon or Nebula. The creators should be querying YouTube about working something out there, instead of hitting the users with ads that they thought they had paid to get rid of.
I also would suspect that this case would be more about about the letter of the law, and not about what’s expected from the creators etc. If YouTube are marketing an ad free experience to people that pay for the service, then this is what it should be. Overall, if anything, this case should work out better for everyone except probably Google. YouTube would have to find a better way/payment to allow creators to have two videos without making too much extra work for them. One for premium and one for non premium.
There is still product placement etc. Subtle suggestions and other methods that I’m sure many businesses would still pay for.