

…Apathy?
TikTok is basically a time killer, short shots of dopamine. Such users aren’t thinking about it that hard, so it would stand to reason they aren’t considering the impact of the noise either.
I’d also posit it’s an “addiction,” akin to smokers who need to smoke somewhere they know they probably shouldn’t. Maybe they don’t have earbuds on them immediately, but they feel the pull of TikTok, so they pull their phone out and turn the audio on, anyway.
What’s more, it’s not recognized as an “addiction” by the public, so the noise doesn’t have the stigma of secondhand smoke, either.





That’s actually crazy.
For reference, Split Fiction’s development cost was ~$40 million USD over ~3-4 years, ~75 devs. That’s one of EA’s better games, and not cheap.
Yearly, $77 million could basically fund Battlefied development (with BF6 rumored to cost $400 million, maybe?).
It’s 11% of what they’re looking to cut!
Even if the rationale for the bonus is “Andrew Wilson put Battlefield back on track,” that’s still a good chunk out of the profits of ~500M of BF6 game sales so far.
It’s 1% of EA’s entire yearly revenue they last reported, $7.84B.